Ian Watson, Institute for Research and Innovation in Social Services
Research unbound: Finch, open access and social media
Examples of ways new technologies always disrupt existing social norms and business models (telephone: people bothering you right in your house! Uber and taxis. Air B&B. High street travel agents. Napster and now Spotify)
Academic publishing is no exception. Except possibly more stuck in the past to start with.
Dame Janet Finch – Finch Report 2012. How to make publically funded research free to the public who funded it. Promise was all available by 2014. Has it happened?
(cc Mark Colllton)
New scheme ‘Access to Research’ from Feb 2014 for 10 million academic articles. But you can only see abstracts online, have to go to a physical library which is part of the scheme to actually download the article. Old fashioned business model.
Adding ‘google juice’ – blogging about your research increases impact [indeed]. But doesn’t help if people then can’t get the article. Institutional repositories are not easy to search [I think the OU’s is okay, but I’m very familiar with it, of course] [Also, I think another problem is that the form of many academic articles is so unfriendly to non-academics]
Their project ‘Research Unbound’ – blogging platform using WordPress. Peer support, improving quality from feedback en route.
Who? What? What? = Who are you communicating with? What do you want them to hear? Then what you do you want them to do about it?
Brevity is really important. The Economist magazine has really useful style guides.
Will be written up later today here with links: blogs.iriss.org.uk/socialmedia
[This is all getting very meta]
Remembering My Hat 
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