Remembering My Hat

30th October 2015

CABS/CPA seminar on Social Media and Research in Ageing

Filed under: Uncategorized — rememberingmyhat @ 14:41
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30th October 2015, The OU Camden, London

My usual partial and incomplete liveblog notes from a seminar. Not necessarily a representation of what speakers said or meant, just the things that interested me. [My own thoughts in square brackets like this]

 

Lara Crisp, Editor, Gransnet

Older people and the internet: Challenging misconceptions

Gransnet started 2011, as spin off from Mumsnet

Busiest social networking site for over 50s, especially forums [reflecting and perpetuating association of older women and grandparenting]

Content is user-generated – editors mostly just tweak what people are saying in forums

 

 

(I chose this picture over the more obvious logo because of the genderqueering, obviously)

940,000 page impressions per month last month

120,000 unique users

10 mins dwell time (about double the average for this kind of site) [but is this just because it takes

9 pages per visit

12.6k followers on Facebook, 17.4 on Twitter, 16.2 on Pinterest, 36.5K on Google Plus. Twitter and Facebook are especially lively

On forums, people mostly don’t like terms ‘older person’ or ‘silver surfer’. Old age is roughly 10 yrs older than they are. Discussion of meanings of ageing. Don’t want to be talked to as an older person (stairlifts, pensions, funeral plans) If they want info on those kind of things, they will go and find it, they don’t want it pushed at them. Did a page recently on how not to advertise to older people

  • 95% female
  • average age 61
  • 55% retired
  • 56% look after grandchildren at least once a month
  • 50% shop online monthly or more.
  • Predominantly middle classs but ‘thrifty’ in terms of shopping – generational effect?

Did have a ‘Grandad’s shed’ forum but got rid of it because decided was too segregating [ha! Classic dilemma]

Reasons for visiting in popularity order:

  1. Competitions
  2. Information
  3. Forums
  4. Books
  5. Advice
  6. Health
  7. Humour
  8. Recipes

Her sense is that Gransnet helps people to manage the transition into retirement, when previously working women loose the day-to-day contact with colleagues. Dealing with menopause is another lifestage big issue that generates a lot of talk.

How gransnetters access the site has changed – now much more likely to access on Tablets and phones, to detriment of desk top. Although desktop still most common, just.

Other social media that Gransnetters use:

  1. Facebook 76%
  2. Twitter 38%
  3. Pinterest 23%
  4. LinkedIn 22% (not surprising when think that many are not retired)
  5. Google+ 13%

Long-distance grandparenting is a bit of a catch phrase on the forums. Lots of people with children and grandchildren elsewhere in the world or not nearby.

Did some work via a London borough library about helping older people get online.

How things have changed:

  • Forums are busier but also more animated – more debate, less tiptoing around
  • More are using other social media platforms – peer-to-peer recommendations and mediations helping this
  • Much more online shopping – click thrus from site + talk on forums about offers
  • Exploring other platforms – starting to do more on YouTube
  • Core users still with them. 30 or 40 people who are online most days.

[Interesting discussion of the name excluding older people without children, when content isn’t mostly specific to grandparents or even grandmothers. But it’s a really strong brand, so don’t want to lose it]

My Q: Why do you think the tone of the forums is more supportive and less combative than much social media (including Mumsnet)? Is it a generational effect or is it about being relatively novice users of social media, so still being relatively polite?

Joyce Cavaye: It might be about how the tone is set initially by the first users of the site, continues afterwards

Lara: Might also be about smaller size then Mumsnet – any bust ups get spotted and moderated or mediated by other users more quickly?

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