Remembering My Hat

30th October 2015

CABS/CPA seminar on Social Media & Research in Ageing: Part 3

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Ian Watson, Institute for Research and Innovation in Social Services

Research unbound: Finch, open access and social media

Examples of ways new technologies always disrupt existing social norms and business models (telephone: people bothering you right in your house! Uber and taxis. Air B&B. High street travel agents. Napster and now Spotify)

Academic publishing is no exception. Except possibly more stuck in the past to start with.

Dame Janet Finch – Finch Report 2012. How to make publically funded research free to the public who funded it. Promise was all available by 2014. Has it happened?

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(cc Mark Colllton)

New scheme ‘Access to Research’ from Feb 2014 for 10 million academic articles. But you can only see abstracts online, have to go to a physical library which is part of the scheme to actually download the article. Old fashioned business model.

Adding ‘google juice’ – blogging about your research increases impact [indeed]. But doesn’t help if people then can’t get the article. Institutional repositories are not easy to search [I think the OU’s is okay, but I’m very familiar with it, of course] [Also, I think another problem is that the form of many academic articles is so unfriendly to non-academics]

Their project ‘Research Unbound’ – blogging platform using WordPress. Peer support, improving quality from feedback en route.

Who? What? What? = Who are you communicating with? What do you want them to hear? Then what you do you want them to do about it?

Brevity is really important. The Economist magazine has really useful style guides.

Will be written up later today here with links: blogs.iriss.org.uk/socialmedia

[This is all getting very meta]

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CABS/CPA seminar on Social Media and Research in Ageing: Part 2

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Prof Shailey Minocha, OU

A case study-based investigation of experiences of people aged 65 years and over with online social interactions

What she has learned about conducting research with older people, as a relative newcomer to the field. Three projects:

  1. 2012 project online social interactions of people over 65
  2. Social isolation and loneliness in MK for people 55+  (not just digital inclusion but including that) -funding from MK council. There’s a link between digital inclusion and social inclusion.
  3. Intergenerational photo-journal site – Blipfoto

Has learned not to use term ‘older people’ but to specify ‘over 55’ or ‘over 65’

Has also learned how important and hard it is to create an authentic researcher identity by email, as people are very suspicious.

People don’t always want sensitive things recorded – two researchers means can do fieldnotes together afterwards.

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(cc) Robin Hutton

Case study of 90 yr old suddenly on line via tablet – says has changed her life, enabled her to keep learning, which she values highly.

ONS stats show older people are going online more, but not necessarily staying online – lapsed users about 6% v. 0.9% younger people.

One-off training not enough – needs continuing support – drop-in groups very useful. Training on specific programmes is not useful if that’s not what people want to do. Training needs to be personalised to what people actually want to do online [hot news!]

‘Digital by default’ is problematic because older people more likely to find captcha etc. authentication difficult to see and may not know how to enlarge screen. Screenreaders don’t always work well.

Increasingly people are using tablets rather than pcs

People preferring content within the email, not as an attachment, because people worry about viruses in attachments – not behind university firewalls!

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(cc) Thomas Hawke

Blipfoto research – one photo per day (no more) + quite extensive commentary on their day often. Lots of people using them to stay in touch with faraway family. Reciprocal commenting on each others photos. Some technical advice, some comments on content of photos.

19 age 55+ users comments on what it means to them:

  • keeping brain active (about half said this) Quite hard to take a good and interesting photo everyday
  • Encourages you to go out, gives structure to day, makes you notice things more

People have fears about loss of anonymity, trolling, addiction, reducing motivation to get out of the house – making them more isolated. But also value very highly for social connections

Excellent story about older woman with motion sensors in sofa – realised family and carers weren’t visiting her so much, because sofa was telling them she was moving around = fine. So she sat still a lot, until they called! They adjusted their arrangements.

Blipfoto older people users using facebook, but quite passively to see what family members are doing. Using Flikr more, to post photos in excess of the daily limit of one on Blipfoto.

[Audience discussion of dangers of online]

Comment from Jonathan Hughes: Dangers of talking about other people, but this is us! Lots of us in this room are aged over 55, we use these kinds of websites.

Question from Geraldine Boyle: demographics? Middle class?

Answer: was international. Don’t know – was an opportunistic sample. Only asked about age, country and length of years using site.

Comment from Joyce Cavaye: Problems with care homes not having wifi or not having staff time to support residents with online use, even when they have run training for residents on using tablets etc.

CABS/CPA seminar on Social Media and Research in Ageing

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30th October 2015, The OU Camden, London

My usual partial and incomplete liveblog notes from a seminar. Not necessarily a representation of what speakers said or meant, just the things that interested me. [My own thoughts in square brackets like this]

 

Lara Crisp, Editor, Gransnet

Older people and the internet: Challenging misconceptions

Gransnet started 2011, as spin off from Mumsnet

Busiest social networking site for over 50s, especially forums [reflecting and perpetuating association of older women and grandparenting]

Content is user-generated – editors mostly just tweak what people are saying in forums

 

 

(I chose this picture over the more obvious logo because of the genderqueering, obviously)

940,000 page impressions per month last month

120,000 unique users

10 mins dwell time (about double the average for this kind of site) [but is this just because it takes

9 pages per visit

12.6k followers on Facebook, 17.4 on Twitter, 16.2 on Pinterest, 36.5K on Google Plus. Twitter and Facebook are especially lively

On forums, people mostly don’t like terms ‘older person’ or ‘silver surfer’. Old age is roughly 10 yrs older than they are. Discussion of meanings of ageing. Don’t want to be talked to as an older person (stairlifts, pensions, funeral plans) If they want info on those kind of things, they will go and find it, they don’t want it pushed at them. Did a page recently on how not to advertise to older people

  • 95% female
  • average age 61
  • 55% retired
  • 56% look after grandchildren at least once a month
  • 50% shop online monthly or more.
  • Predominantly middle classs but ‘thrifty’ in terms of shopping – generational effect?

Did have a ‘Grandad’s shed’ forum but got rid of it because decided was too segregating [ha! Classic dilemma]

Reasons for visiting in popularity order:

  1. Competitions
  2. Information
  3. Forums
  4. Books
  5. Advice
  6. Health
  7. Humour
  8. Recipes

Her sense is that Gransnet helps people to manage the transition into retirement, when previously working women loose the day-to-day contact with colleagues. Dealing with menopause is another lifestage big issue that generates a lot of talk.

How gransnetters access the site has changed – now much more likely to access on Tablets and phones, to detriment of desk top. Although desktop still most common, just.

Other social media that Gransnetters use:

  1. Facebook 76%
  2. Twitter 38%
  3. Pinterest 23%
  4. LinkedIn 22% (not surprising when think that many are not retired)
  5. Google+ 13%

Long-distance grandparenting is a bit of a catch phrase on the forums. Lots of people with children and grandchildren elsewhere in the world or not nearby.

Did some work via a London borough library about helping older people get online.

How things have changed:

  • Forums are busier but also more animated – more debate, less tiptoing around
  • More are using other social media platforms – peer-to-peer recommendations and mediations helping this
  • Much more online shopping – click thrus from site + talk on forums about offers
  • Exploring other platforms – starting to do more on YouTube
  • Core users still with them. 30 or 40 people who are online most days.

[Interesting discussion of the name excluding older people without children, when content isn’t mostly specific to grandparents or even grandmothers. But it’s a really strong brand, so don’t want to lose it]

My Q: Why do you think the tone of the forums is more supportive and less combative than much social media (including Mumsnet)? Is it a generational effect or is it about being relatively novice users of social media, so still being relatively polite?

Joyce Cavaye: It might be about how the tone is set initially by the first users of the site, continues afterwards

Lara: Might also be about smaller size then Mumsnet – any bust ups get spotted and moderated or mediated by other users more quickly?

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